Small Business By Design

In light of our questionable economy, many small businesses are facing challenging times. This issue has been on my mind lately and is leading me to question the future of print communications. 

Don’t get me wrong, printed communications will never die. There are people who absolutely NEED to hold a printed publication from a vendor before they will even consider purchasing their services (I am one of these people, although sometimes I just think I like to get up close and personal with other businesses’ marketing pieces). Additionally, there will always be business types and publication types that are just more practical in print form.

However, with the current market trends, will web-based marketing be pushed to the forefront even further? I am beginning to think so.

A web presence is a substantial task to initiate, however once your web presence is up and running, it is generally very quick, easy and inexpensive to maintain and update to keep up with your ever-changing business. Not to mention, websites offer the option to offer downloadable information or trials, the potential to immediately secure new sales and the benefit of and eco-friendly, paperless way of marketing.

To print or not to print, that is the question. What do you think?