Small Business By Design

Earlier this week, I was asked by my client to make a portion of their design larger, which caused me to flashback to high school science and Newton’s Law of Motion:

For every action there is an opposite, equal reaction.

At the time of this my client’s request, the layout of their piece was nearly complete, and in order to make a portion of the design larger I would need to make another portion smaller. Significant, last-minute adjustments like this to the design of your marketing piece can prove to be detrimental to the entire flow of your message. A well-trained designer will assemble the pieces of your marketing piece together like an intricate puzzle. Trying to make significant changes to one of those puzzle pieces can throw off how the rest of the puzzle fits, and in turn, how the message reads.

So don’t let Newton’s Law of Motion happen to your marketing materials. Take the time to pre-plan the content of your marketing materials before meeting with your designer. Go over the details carefully and itemize what items need to be the most prominent. Taking a little time to pre-plan now will lead to a marketing piece with a message that rings clear as a bell with your audience!